All posts by Charlie Katz

disruption or pain points

The Fallacy of the Focus on Disruption

It’s all about resolving pain points. Airbnb resolved the lack of trust between homeowner and guest. Dislike for hotel accommodations. Desire to roam the world freely. Uber resolved the wait in a downpour for a taxi to pass by. Waiting...

/ September 27, 2019

Creativity is Never Saying No

  Ads that represent visions of the creative mind, not visions of some Photoshop software creator. So how do the creative minds go about creating ads that leap off the page into our hearts and minds? Well, for starts they...

/ February 4, 2018